{"id":13952,"date":"2020-01-27T14:59:16","date_gmt":"2020-01-27T06:59:16","guid":{"rendered":"https:\/\/catchymarketing.com.au\/pacific\/?p=13952"},"modified":"2022-02-26T12:37:04","modified_gmt":"2022-02-26T04:37:04","slug":"how-to-be-a-better-consumer-2","status":"publish","type":"post","link":"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/","title":{"rendered":"How to be a better consumer?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The start of a New Year is a perfect time to take on new habits and be a better consumer!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: arial, helvetica, sans-serif;\">The frenzied buying at the beauty counter is not without consequences:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10214 additional-class\" src=\"https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2018\/02\/for-environment.png\" alt=\"for-environment\" width=\"77\" height=\"85\" \/> <\/strong><strong>At the ecological level:<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">The environment is the first victim of our compulsive buying because it suffers at every step:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">At the production level as it requires an important quantity of raw material (often originating from the polluting petrochemical area)<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">At the level of transport (pollution, packaging)<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">By the waste generated by the consumer<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11806 additional-class\" src=\"https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2019\/01\/heartbeat.png\" alt=\"heartbeat\" width=\"76\" height=\"76\" srcset=\"https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2019\/01\/heartbeat.png 128w, https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2019\/01\/heartbeat-50x50.png 50w, https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2019\/01\/heartbeat-100x100.png 100w\" sizes=\"(max-width: 76px) 100vw, 76px\" \/> At the health level:<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">What happens if you consume about ten different cosmetics every day for an entire lifetime? Little is known of the effects of cumulating all these products for a long period of time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Some ingredients that recur in all conventional cosmetics could have detrimental effects on the endocrine system or be the cause of cancers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">By changing your choice of cosmetics all the time, because you are told the latest one is better than the one you are using, you can never be sure that you are using THE right one.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13953 additional-class\" src=\"https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2020\/01\/purse.png\" alt=\"purse\" width=\"64\" height=\"64\" \/> And for your purse:<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">It is tempting to always want to try the latest product, which, if we think about it, we may not necessarily need. In addition to the waste and the filling up of cupboards in the bathroom, our buying power takes a blow\u2026<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\">A few suggestions to be a better consumer and tilt towards natural, more ecologically friendly healthcare.<\/span><\/h2>\n<hr \/>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"background-color: #ffffff; color: #008000;\">Buy less but better<\/span>: <\/strong>with one and only little bottle you can look after several daily needs.<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"background-color: #ffffff; color: #008000;\">Pay the right price<\/span>: <\/strong>a cheaper EO may be synonymous with a lower concentration, a doubtful source, a bad extraction, or even a poor mixture.<\/span><\/li>\n<\/ol>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Check the label. You should find:<\/span><\/h5>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">The English name + the Latin name of the EO<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">The part of the plant that has been distilled<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">The origin of the plant<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">The quality (organic or conventional)<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"background-color: #ffffff; color: #008000;\">Use organic essential oils<\/span> with ingredients that are 100% natural:\u00a0<\/strong>an organic EO contains no pesticides<\/span><\/li>\n<\/ol>\n<ol style=\"text-align: justify;\" start=\"4\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"color: #008000;\">Take care of your EO<\/span>: <\/strong>you can keep them for a long time, 2 to 5 years, sometimes longer because some improve with time! Therefore, you need to:<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; keep them away from light, heat and humidity<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; close the top with care after use because evaporation happens quickly and oxygen and light may affect them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; don\u2019t ever leave EO in reach of children<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"5\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"color: #008000;\">Adopt a simple routine<\/span> but one that is adapted to your needs: <\/strong>with raw products that have multiple uses, to get rid of the superfluous (polemic ingredients, bottles, expenses\u2026) and favour quality and the product itself, obtained if possible through an artisanal fashion, respecting nature and the humans who produce it.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Skin and hair have simple and universal needs. You can easily achieve them with a few ingredients that<\/span><\/p>\n<ul style=\"list-style-type: circle; text-align: justify;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">are at once noble and accessible,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">are used in several ways by combining them or by adding a few basic ingredients from your kitchen (sugar, honey, lemon\u2026 ).<\/span><\/li>\n<\/ul>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">To take up your new beauty routine, you will need:<\/span><\/h5>\n<ol style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Find out what your skin type is (see article <a href=\"https:\/\/catchymarketing.com.au\/pacific\/how-to-determine-your-skin-type\/\">here<\/a>) and the products you will need for that skin type<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Become aware of the necessary products for natural beauty:<\/span><\/li>\n<\/ol>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Vegetable oils<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Hydrolats<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Essential oils<\/span><\/li>\n<li><span style=\"font-family: arial, helvetica, sans-serif;\">Clay and aloe vera gel<\/span><\/li>\n<\/ul>\n<ol style=\"text-align: justify;\" start=\"6\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong><span style=\"color: #008000;\">Think seriously about how and where you buy your products<\/span>:<\/strong> you will do better by choosing a small producer and by buying locally.<\/span><\/li>\n<\/ol>\n<h5 style=\"text-align: justify;\"><\/h5>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 14pt;\"><u>A little reminder about MLM:<\/u><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">MLM (Multi-Level Marketing), the best example of which, known to most of us, is the brand Tupperware.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">It\u2019s a structure within which the people selling the product can sponsor new vendors, and as a result, be partly remunerated by a commission calculated on the percentage of sales and the number of recruits. It is the word of mouth invented by people who wish to develop this type of activity to promote the business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">In general, the advisers are often people that you know, your neighbour or a member of your family for example. They will sell you these products and make personalised recommendations. These people have a vested interest in convincing you that the sale of EOs in brand X is absolutely fabulous because these people sell on commission, and recruiting also brings financial benefits.<\/span><\/p>\n<h6 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">Multi-Level Marketing is not a problem as such. It is the mixture of MLM and the sale of essential oils that is problematic.<\/span><\/h6>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Indeed, there is no level of training required or standardised in order to become an adviser. All you need is to enrol with an MLM business and to pay your membership fees!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Although some advisers have had some training and offer an excellent service, the door remains open to people who are not qualified to sell essential oils and who are susceptible to making recommendations that are potentially dangerous to clients who have total faith in them. You do not need the training to become an adviser, so it is hard to make sure that they offer a quality service. It is a concern because in general, the areas of health care always require professional training.<\/span><\/p>\n<h6 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\">It will never be stressed enough that EOs are not harmless and that great care needs to be taken into their use. Some are abortive, neurotoxic, photo-sensitive and dermo-caustic. Some EOs can also interact with specific health issues (ex: epilepsy) or with certain medications. There is also the danger of contamination, especially with essential oils of poor quality. You should ask for professional advice when using essential oils internally, or with young children as well as with pregnant or breastfeeding women.<\/span><\/h6>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Some of these MLM companies recommend the use of pure EOs, without dilution, in addition to recommending internal use. Except for some specific oils (such as lavender for example), you should ALWAYS dilute <\/span><span style=\"font-family: arial, helvetica, sans-serif;\">essential<\/span><span style=\"font-family: arial, helvetica, sans-serif;\">. This is the recommendation of most experts who are cited and referenced in the aromatherapy world, as is clearly explained by Tisserand. The use of essential oils internally has to be done under the supervision of an aromatherapist. Furthermore, these advisers have no knowledge of your medical history nor do they know about possible interactions between EOs and the medications you take.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Another warning to heed: the false usage of the term: \u201ctherapeutic grade\u201d.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\"><strong>Therapeutic grade does not exist.<\/strong><\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Why? Because, for a certification to be legitimately accepted, it has to be managed by a neutral and external jurisdiction. It also has to be accessible to any enterprise wishing to conform to it. Such as \u2018EcoCert\u2019 for organic products.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">There is no governmental or neutral organisation that certifies EOs as being of a therapeutic grade, neither here, nor in Canada, nor in the United States. However, some MLM companies describe their essential oils as being of \u201ctherapeutic grade\u201d and display them as certifications.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">These certifications are in fact commercial brands and are therefore only accessible to the company that created them. Conclusion: they are not accessible to all and a neutral\u00a0<\/span><span style=\"font-family: arial, helvetica, sans-serif;\">jurisdiction <\/span><span style=\"font-family: arial, helvetica, sans-serif;\">has not recognised them.<\/span><\/p>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-size: 12pt;\"><strong>CLARIFICATION<\/strong><\/span>:<\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">The aim of this reminder is not at doubting the quality of essential oils sold by MLM companies or minimise the work of their advisers. It is totally legitimate to want to earn a living, be it through MLM companies or any other means.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">It is just something to keep in mind, that it is a\u00a0 marketing strategy that could make you believe that all other EOs on the market or not of a \u201ctherapeutic grade\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif;\">Conclusion: when buying EOs, do it consciously and seriously. Essential oils are more than a little bottle with a lovely scent!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The start of a New Year is a perfect time to take on new habits and be a better consumer! The frenzied buying at the beauty counter is not without consequences: At the ecological level: The environment is the first victim of our compulsive buying because it suffers at every step: At the production level [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[230],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to be a better consumer? - Pacific Scents<\/title>\n<meta name=\"description\" content=\"The start of a New Year is a perfect time to take on new habits and be a better consumer!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to be a better consumer? - Pacific Scents\" \/>\n<meta property=\"og:description\" content=\"The start of a New Year is a perfect time to take on new habits and be a better consumer!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Pacific Scents\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pacifiquescents\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-27T06:59:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-26T04:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catchymarketing.com.au\/pacific\/wp-content\/uploads\/2020\/01\/how-to-be-a-better-consumer-e1580108230647.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pacific_scents\" \/>\n<meta name=\"twitter:site\" content=\"@pacific_scents\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/#\/schema\/person\/2cf1c0a9a456037fec0691dc9cced3d4\"},\"headline\":\"How to be a better consumer?\",\"datePublished\":\"2020-01-27T06:59:16+00:00\",\"dateModified\":\"2022-02-26T04:37:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/\"},\"wordCount\":1259,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/#organization\"},\"articleSection\":[\"zero waste\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/\",\"url\":\"https:\/\/catchymarketing.com.au\/pacific\/how-to-be-a-better-consumer-2\/\",\"name\":\"How to be a better consumer? 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